Sweet William Designs produces beautiful homewares and gifts. The company is based in Greenwich, London and was set up in 2009 by Emma Wood who decided after 10 years of working in the City it was time to pursue a childhood love of pottery instead. Sweet William ceramics are lovingly handmade in Stoke-on-Trent, in the heart of the Potteries, using only the finest Cornish clay. The ranges are based around the most important things in life – family, football, love, tea & cake, weddings and most importantly our four legged friends!
The recent success of the Mischievous Mutts range featuring Black Labradors, Beagles, Jack Russell’s, Dachshunds, Schnauzers and Spaniels has led to the company diversifying into organic cotton aprons, tea towels, cufflinks, dog tags and greeting cards. All made to the highest standard you have come to expect from Sweet William. Emma’s adorable 10 year old Black Labrador William is the mascot of Sweet William. He inspired the entire Mutts range. Besides the responsibilities of being a muse he spends his days keeping the Sweet William girls in order and testing all the new products.