Everyone has heard the phrase “dog is man’s best friend.” Fido aims to reverse this. They want to find Fido’s best friend. Fido is a classic dog name, and it immediately brings a nostalgic feeling to dog lovers. When she approached its branding, she knew she wanted it to be bright and clean. This would emphasize the upbeat and exciting attitude about finding your new dog. a graphic designer based out of Minneapolis, Minnesota took on the project of creating an identity for Fido. Fido’s main identity features a motif of a woman and dog silhouette overlapping like a venn diagram. This shows that they have similarities, and these similarities make them into a whole form. Ashley believes that if Fido is doing its job correctly, it will achieve its goal of finding you your better half. This overlapping section is emphasized by overlaying the colors. After Ashely developed Fido’s identity, she wanted to make sure the bright, clean aesthetic was carried throughout the stationary suite, promotional pieces, web, packaging, etc. She incorporated beautiful photos of dogs that have successfully found homes using Fido and paired them with clean contemporary illustration. Fido’s branding creates an emotional connection between the organization and its clientele.
This project was created by Ashley for the UW-Stout Graphic Design Senior Show in Spring 2013. After creating this project, she showcased it at a gallery opening which was set up like a trade show with booths that fully integrate the product. The images below are from that evening!